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There are many factors to take in consideration
when planning for a successful fall décor program.
Over 30 years of growing fall décor items and working
with the top merchandisers in the nation give us
the experience to guide you to higher profits. I
have outlined 7 major points that can make a fair
program into an outstanding one.
Quality of product Quality of product is one of the key
factors when choosing fall décor items. Every item is a decoration
piece, so appearance is crucial. The product must look appealing
or it will not sell as well as it should. We are proud of our California
quality, many problems that degrade eastern growers merchandise
do not occur to ours, due to our dry climate and rich California
soil. You must start with the highest quality of merchandise or
you are competing at a great disadvantage.
Amount of items you wish to carry It is easy to
carry a couple basic items that have done well for you in the past.
But there are many opportunities in new items that have great potential
that you should not overlook. They can contribute in building great
eye-catching displays, aid in store individuality and add to your
bottom line.
Variety in merchandise packaging It is important
to consider alternative packaging. Let us take for instance vexar
gourds; offering a sizeable variety of colorful gourds in a vexar
bag makes for a bigger ring, which increases sales, while speeding
up checkout time by keeping the gourds off the scale.
Latest trends If we experience a hot trend, that
is boosting sales in a certain part of the country, we like to exchange
ideas and spread opportunities. Knowledge is power; being left out
of the loop sometimes leaves a lot of money on the table.
Exclusives There is nothing like beating the competition
to the punch and having an item on ad that separates you from all
the other guys. Due to our research and development department,
Danny's™ is known for being the first to offer new showpiece items.
Exclusive sales regions can be set up for you on these new, dynamic,
never been seen before "you have to see what I just bought" items.
 Type
of store (Club - Increased Volume - Value Added) No one
knows your customer base better than you do. We work with many different
types of chain stores and can suggest a marketing plan, tailor made
for you and your customers.
Distribution Trucking costs can substantially
add to retail pricing which affects the volume of your sales. We
have less than truckload orders going east regularly so we consolidate
your orders with others to reduce shipping charges.
There is no substitute for experience. If you would like to maximize
your potential, give us the opportunity to work with you. Put our
experience, quality of merchandise and innovative ideas to work
for you.
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